Bachelor of Arts in Advertising – Journalism and Radio/TV | Antonine University

Department of Communication and Journalism
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Bachelor of Arts in Advertising – Journalism and Radio/TV

French, English, and Arabic

  • 96 Credits
  • 3Duration of the program
  • $220Price
Official Name of the Program Bachelor of Arts in Advertising – Journalism and Radio/TV
Official Degree Level Bachelor of Arts
Campuses Availability Hadat–Baabda

Program Objectives
The program of Journalism and Radio/TV aims to involve students in the world of communication, giving them a comprehensive knowledge of the theories and practices in journalism, delving into cultural and political questions, and mastering various techniques.

Students will learn how to develop a reflexive thinking approach (artistic, creative, and technical), leading to a constructive self-assessment. In this program, students will be exposed to simulations as in a real-work environment for planning and executing communication strategies, working in teams, and under pressure while applying the ethical rules of professional practice.

The program aims as well to introduce students to research in information and communication, preparing them for a Master’s degree.
Eligibility
To apply for the program in Communication and Journalism, students should complete a file on-site or online at specific dates, sit for an entrance test, and have an admission interview at the Faculty.
Teaching Methods
Courses are mainly practical along with theoretical courses. The main teaching methodologies are:
  • Interactive lectures
  • Hands-on TV-Lab activities
  • Project and teamwork-based learning
  • Case studies analysis
  • Discussions, brainstorming and self-reflection
Evaluation Process
Based on the type of courses if theoretical or hands-on, we always refer to the course learning outcomes for evaluation according to the following:
  • Theoretical courses:
    • Class activity: 20%
    • Mid-term exam: 30%
    • Final exam: 50%
  • Practical courses:
    • Class activity: 20%
    • Mid-term project: 30%
    • Final project: 50%

Teaching Language(s):

Arabic, English, and French
Language level required for graduation is B2
Program Learning Outcomes (PLOs)
By the end of the program in Journalism and Communication, students should be able to:
  • Produce various journalistic genres in written, audiovisual, and digital formats for traditional and web content
  • Generate their creative work in Arabic, French and English (TV News, Radio news, Television programs, Radio programs, Documentaries, Live coverage, Social Media, Blogs, Web journals, YouTube content...)
  • Develop internal and external communication strategies for individuals, NGOs, and private or public companies, based on communication theories
  • Analyze news and information based on historical, political, psychosocial and economic research, and data acquired during the academic process
  • Demonstrate ethical considerations during the practical application of the courses based on the code of ethics ruling the profession the communication professions
  • Demonstrate language proficiency in verbal and non-verbal applications
  • Demonstrate teamwork skills in a multicultural context
  • Work under stress in tight time schedules and under different professional conditions
  • Develop communication projects aiming at the common good of society
Job Prospects
The jobs targeted by this program comprise the following responsibilities and functions:
  • Communication Strategist
  • Web Manager
  • Social Media Expert
  • Journalist
  • Investigative Reporter
  • TV Anchor
  • Radio Host

Program Structure

Description of the Bachelor Program


Code Course Credits