Emerging technologies are revolutionizing approaches in health and all forms performance — encompassing both cultural and athletic spheres — with far-reaching implications across numerous fields. The integration of virtual reality, artificial intelligence (AI), and novel medical tools is creating new paradigms for pain management, rehabilitation, and injury prevention. These innovations provide a more personalized and engaging support experience tailored to the needs of athletes, including those with impairments. This improves their quality of life and optimizes their recovery process.

Furthermore, music therapy holds a distinct place within this framework as an effective therapeuticinstrument for neurological rehabilitation and psychological support, thereby enhancing the overall human well-being. The success of these approaches relies on sound organizational models that guarantee the accessibility and effectiveness of these systems within medical and sports institutions.

Interdisciplinarity

• Health: rehabilitation, prevention, well-being
• Sports: physiology, performance
• Music: music therapy and neurologic music therapy
• Engineering: virtual reality, AI applied to health
• Management: human capital, social responsibility, sustainable and resilient organization

Communication shapes public perception, directs political decisions, and fosters inclusion. In the current digital era, communication is being redefined by artificial intelligence and digitally enhanced environments. This raises pressing ethical concerns such as cybersecurity, cyberpeace, data regulation, and the protection of individual freedoms. Responsible media practices, particularly during times of crisis, remain a core principle for countering disinformation, promoting active citizenship, and upholding social and environmental values.

This research priority also examines how technological innovation is transforming the marketing dynamics, organizational communication, and crisis management. AI is altering creative and scientific fields such as the arts and musicology, offering new possibilities while simultaneously raising complex questions related to intellectual property and authenticity. Furthermore, digitally driven health communication is emerging as a critical tool for raising public awareness and for prevention campaigns.

Interdisciplinarity

• Humanities and Social Sciences: ethics, society
• Information and Communication: media, cybersecurity, cyberpeace
• Engineering: AI and data regulation
• Arts and Musicology: digital production and analysis
• Theology: ethics, pastoral care, and anthropology
• Health: ethical communication and prevention
• Management: corporate communication

Entrepreneurship and innovation are key drivers of economic, social, and cultural transformation. They catalyze new business models, enable organizational adaptation to the digital society, and help create solutions tailored to the challenges of competitiveness. Strategic human capital management and governance practices are also central to this organizational dynamic, directly impacting company performance and competitiveness.

This research priority similarly encompasses sports and cultural organizations, which must adopt modern methodologies to ensure their growth and operational integrity. In the field of physical practices, sports administration and organization in Lebanon require contemporary, context-specific methodologies to enhance their structural integrity and development prospects. Creative industries — most notably in the music sector — demonstrate the transformative impact of digital technologies on the processes of artistic creation, production, and distribution. This research priority integrates entrepreneurship, management, and digital adaptation across a diverse range of application sectors, spanning from sports to culture.

Interdisciplinarity

• Management: entrepreneurship, management, governance
• Engineering: digitalization, emerging technologies
• Sport: organization and management
• Creative Industries and Musicology: innovation, production, and dissemination

Sports and music, as intangible heritages, transcend mere entertainment to function as powerful vehicles for identity, values, and social cohesion within UA. Their role in formative education highlights the link between well-being and the understanding of history over time, personal development, and cultural expression. Within the Lebanese context, the recognition and institutionalization of these fields remain crucial public policy issues, while digital tools open new perspectives for physical and musical pedagogy.

This research priority centers on the interrelated concepts of heritage and transmission, examined through the lens of cognitive sciences — encompassing memory, learning, semiotics, and the application of artificial intelligence to cultural practices. It seeks to valorize the contributions of UA’s research in neuromusicology and music semiotics, positioning them within a broader international scientific dialogue. The aim is to redefine heritage transmission by integrating historical, cognitive, technological, and educational perspectives.

Interdisciplinarity

• Theology: patristics, liturgy, spiritual transmission
• Musicology: modal traditions, neuromusicology, pedagogy
• Sports: history and physical education
• Health: neuroscience, cognitive neuropsychology
• Humanities and Social Sciences: communication, semiotics, education, applied AI

Research on sustainability and smart cities is reshaping urban models to address environmental and social challenges. This work investigates energy efficiency, renewable energy integration, sustainable mobility, and waste management within a circular economy framework. Green infrastructure and ecological planning enhance climate resilience, a process underpinned by inclusive governance and active citizen participation.

This research priority extends beyond environmental factors to include the social, cultural, and educational facets of sustainability. Initiatives in urban agriculture and water management contribute to food security and resource conservation. Artificial intelligence and the Internet of Things optimize urban management, while social equity ensures accessibility to technologies. This integrated vision is ultimately fortified by cultural sustainability through heritage preservation and innovations in smart education.

Interdisciplinarity

• Engineering: smart cities, AI, sustainable infrastructure
• Humanities and Social Sciences: ethics, social equity, citizen participation
• Information and Communication: awareness, media, cybersecurity
• Culture and Musicology: heritage and urban arts
• Theology: ethics and cultural sustainability
• Health: urban public health, epidemiology, mental health
• Management: energy transition, circular economy, collaborative governance