Overview | Antonine University

Office of Communications



The Mission of the Office of Communications is to support the Antonine University (UA) growth goals through promoting and marketing, internally and externally, UA’s image to increase recruitment, retention, and engagement of quality students, faculty staff members as well as other stakeholders and external publics.


"The first priority of leadership is to engage the right people, at the right times, to the right degree in creative work."

Delivering results-oriented communication programs and public relations campaigns to establish constant branding platforms among targets and foster its growth. Keeping the flow and creativity, which is essential to the entrepreneurship and transforms the best institutions to sustainable ones.


  • Passion
  • Customized service
  • Transparency
  • Accuracy
  • Curiosity
  • Positive Impact on the whole society
  • Consistency
  • Collegiality
  • Optimization

Strategic Goals and Directives

Strategic Directives

Through consistency of message in trilingual marketing material (English, French, and Arabic). Highlighting the UA values, characteristics, academic programs, initiatives, events, and news to achieve the following strategic communication goals:

  • Brand Awareness: Increase awareness of the UA and its mission, core values, campus culture, and academic programs across Lebanon.
  • Brand Image: Develop the UA’s institutional reputation and differentiated higher value Identity in comparison with competitors.
  • Brand Response: Support the efforts of the Office of Orientation and Admissions and the Vice rectorate for Academic Affairs to recruit and retain students.
  • Brand Relation: Support the efforts of the Center for Career Development, Office of Alumni, and Office of International Relations to drive enthusiasm for and engagement towards the UA among alumni, state, community leaders, and potential non-alumni donors.