The Faculty of Information and Communication (FIC) at Antonine University (UA) hosted a thought-provoking scientific day at the Hadat–Baabda Campus, centered around the theme “Communication in a Chaotic World: Challenges and Opportunities.” The event brought together faculty members, students, and alumni to explore the evolving role of communication amid global uncertainty and rapid technological advancements. 

The day began with an opening session featuring insightful remarks from Fr. Michel Saghbiny, Rector of UA; Dr. Dalal Moukarzel, Dean of the FIC; and Prof. Antoine El Samrani, Vice Rector for Research. Their addresses laid the groundwork for a day of reflection on the ethical and societal implications of communication in today’s interconnected world. 

A major highlight of the event was the Alumni Research Session, where FIC graduate students: Ghada Joubran, Laura Rahhal, and Tracy Baaklini, presented innovative research topics addressing a variety of issues. Topics ranged from communication strategies among Lebanese small and medium-sized enterprises (SMEs) to environmental narratives in alternative media, and the symbolic power of heritage architecture in post-crisis recovery following the Beirut blast of August 4, 2020. 

In a compelling presentation, Dr. Naji Kozaily examined how artificial intelligence is reshaping diplomacy, emphasizing the need for Lebanon to keep pace with global developments. Dr. Pascale Azar followed with a discussion on the critical role of research in digital media as a source of creativity and inspiration for content creators. 

The afternoon featured an engaging showcase by FIC Master’s students, who, in collaboration with the University of Toulon (France), presented an award-winning project developed through the Collective Realization course, highlighting the innovation and excellence fostered by the Faculty. 

The event concluded with Dr. Joe Moukarzel, Master of Ceremony, introducing the Cèdre Project, developed in partnership with the University of Toulon and the Holy Spirit University of Kaslik (USEK), which explores the diasporic dynamics of the Lebanese community. In her closing remarks, Dr. Dalal Moukarzel emphasized the enduring value of collaborative research and the pivotal role of communication in addressing both local and global challenges.