The Bachelor’s degree in Business Administration - Marketing and Management Concentration provides students with excellent training through basic learning of management skills and specialization in marketing and business management. This curriculum provides students with the required skills to master the techniques and tools necessary to manage the different functions of marketing and management of any corporate management operations. Students will be able to ensure good customer satisfaction, and assume responsibilities in corporate management, and, more specifically, in the processes related to the production, promotion, and distribution of goods and services. Students will pursue a professional internship and write an end-of-studies project in the field of marketing and management.

Candidates wishing to acquire a bachelor’s degree in Business Administration must hold either a Lebanese Baccalaureate, French Baccalaureate, or an equivalent diploma. Students will have to take a language test to determine their level of proficiency in French or English, depending on the program of admission.

Each course at the Antonine School of Business (ASB) has a different teaching method that depends on the context of the curriculum. Those methods are adopted to help the students build knowledge as well as competency and skill development. The teaching methodologies give precedence to the course content and are not restricted to a specific teaching pattern, to create a learning environment that promotes a social constructivist approach.

The faculty members are keen on the process of transmission and acquisition of the course contents. Moreover, the knowledge construction process systematically takes precedence over all other aspects.

The epistemological position of professors and instructors takes into account the diverse economic and social backgrounds of learners. In this perspective, the construction of learners' knowledge again takes precedence over other types of teaching and learning methodologies.

The assessment system of the course modules at the Antonine School of Business (ASB) allows each student to progress at his own pace without disregarding the overall learning progress of all students in the same pedagogical structure. The assessment modalities center on three main categories diagnostic, formative, and summative. The learning assessment is mainly carried out via written tests conducted continuously throughout the academic semester.

Courses include projects and research work prepared individually or in groups. Oral presentation and communication skills come to the fore very often and take precedence over other assessment modalities in several practical teaching units.

The evaluation process ends with the summative assessment, where the students take the final examination for each subject at the end of each academic semester.

Upon completion of the Bachelor's degree in Business Management - Marketing and Management Concentration, graduates will be able to:

• Analyze the business environment with all its components
• Develop business strategies
• Examine business performance using quantitative business approaches
• Assess business performance using qualitative business approaches
• Develop their entrepreneurial skills
• Demonstrate their leadership skills through team projects/presentations
• Identify techniques and tools for customer satisfaction
• Conduct marketing research studies
• Develop a marketing and communication plan

The jobs targeted by this program comprise the following management responsibilities and functions:

• corporate management;
• sales management;
• goods/services marketing and promotion;
• communication management;
• product and brand manager;
• retail manager;
• marketing researcher.