The Program in Advertising prepares students to explore creative fields, making them specialized influential publicists. In this program, students will gain artistic and technical skills, to be ready for a career as an artistic director, copywriter, and advertising strategist. They will discover a variety of communication techniques, acquire the ability to conceptualize and execute clear messages based on a strategy, creating and carrying out strategic changes.

To apply for the program in Advertising, students should submit on-campus or online application at specific dates, sit for an entrance test, and have an interview at the Faculty. The language level required for graduation is B2.

Language level required to register in the following courses:

Based on hands-on activities along with theoretical courses, the main teaching methodologies in the Department of Graphic Design are:

• Interactive lectures
• Hands-on activities within workshops
• Project and teamwork-based learning
• Case analysis
• Discussions, brainstorming and self-reflection

Based on the type of courses if theoretical or hands-on, we always refer to the course learning outcomes for evaluation according to the following:

• Theoretical courses:
  • Continuous evaluation: [20% - 60%]
  • Mid-term exam: [25% - 30%]
  • Final exam: [40% - 50%]
• Practical courses:
  • Continuous evaluation: [20% - 60%]
  • Mid-term project: [25% - 30%]
  • Final project: [40% - 50%]

By the end of the program in Advertising, students should be able to:

• Work and communicate effectively, respecting the professional ethics
• Work on topics related to community and social commitment
• Apply the right processes and methodologies to a given context
• Create, individually and within teams, traditional and non-traditional creative material to meet customers’ challenges
  
  

Specific PLOs:

• Identify the market, target audience and consumer behavior in to meet customers’ objectives.
• Develop a plan for all stages of an advertising strategy

Students graduating in Advertising can take role in various positions, such as:

• Art Director
• Online Strategist
• Copywriter
• Strategist