BA in Advertising – Audiovisual | Antonine University


BA in Advertising – Audiovisual

French, with several courses taught in both languages French and English

  • 96 Credits
  • 3Duration of the program
  • $85Price
Official Name of the Program BA in Advertising – Audiovisual
Official Degree Level Bachelor of Arts
Price/Credit $85
Campuses Availability Hadat–Baabda

Program Objectives

The Audio-visual program aims at developing students’ knowledge and skills to become competent, creative, and critical professionals in the field of film production and media communications. During their years of study, students will learn the theoretical aspects related to the history and aesthetics of cinema and communication theories, as well as techniques related to conception, filming, editing, sound, etc.


To apply to the Audio-visual program, students should complete a file on site or online at specific dates, sit for an entrance test and have an interview at the Faculty. Language level required for graduation is B2.

Language level required for registering in the following courses in S3 and S4 is B2.1:


Code Courses Credits Pre-requisite
MUSI201-FC00 Musical Initiation  3  
TMIX101-FC00 Audiovisual Techniques - Sound  3  
HIST105-FC00  Insights on Art  3  
TIMG101-FC00  Audio Techniques  3  
TMIX103-FP10  Sound Recording and Mixing Techniques II  3  
TIMG102-FP10  Syllabus prise de vue I  3  
SCEN102-FC10  Scenario I  3  
TMON102-FP10  Editing I  3  
REAL102-FP10  Production II  3  
TMIX104-FP10  Sound Recording and Mixing Techniques III  3  
SCEN104-FP10  Scenario 3  3  
TMON104-FP10  Editing III  3  
Teaching Methods

Based on hands-on activities along with theoretical courses, the main teaching methodologies in the Department of Audiovisual are:

  • Interactive lectures
  • Project and teamwork-based learning
  • Hands-on lab activities
  • Films and documentary analysis
  • Discussions, brainstorming and self-reflection
Evaluation Process

TBased on the type of courses if theoretical or hands-on, we always refer to the course learning outcomes for evaluation according to the following:

  • Theoretical courses:
    • Continuous evaluation: [20% - 60%]
    • Mid-term exam: [25% - 30%]
    • Final exam: [40% - 50%]
  • Practical courses:
    • Continuous evaluation: [20% - 60%]
    • Mid-term project: [25% - 30%]
    • Final project: [40% - 50%]
Program Learning Outcomes (PLOs)

By the end of the Audio-visual program, students should be able to

  • Apply efficient strategies of communication and collaboration based on the criteria of success specific to the cinematographic world
  • Analyze key concepts and theories in the world of cinema
  • Demonstrate an understanding of the functions and role of a production environment
  • Produce an artistic and original work integrating various cinematographic concepts and references
  • Demonstrate teamwork, listening, flexibility, and professional dialogue skills
  • Define the rules of ethics and intellectual property
Job Prospects

Students graduating in Audiovisual can take role in various positions, such as:

  • Producer.
  • Director.
  • Director of Photography.
  • Camera operator.
  • Editor.
  • Scriptwriter.
  • Sound Engineer .

Program Structure

University General Requirements

Code Course Credits
SCOP 202-AC00 Citizenship and the Society
Citizenship and the Society
SCOP 202-AC00
3 Credits
This course aims at strengthening students’ knowledge of the principles and values of citizenship and civic work as a means for active engagement in society. Students will identify key areas and strategies related to legal citizenship, diversity and pluralism, reflecting critically in teams about current issues, and presenting through projects innovative ideas while referring to the Constitution and the international laws.
Major Courses

Code Course Credits
TIMG101-FC00 Audio Image Techniques
Audio Image Techniques
3 Credits
This course aims at developing students’ skills and knowledge in cinematography, including an examination of the role of the cinematographer in a film crew and an understanding of the technical and aesthetic parameters of professional practice in collaborative groups/teams. Through practice, students develop skills in composition, lighting, exposure, camera placement, monitoring of light sources, and framing of people and objects for editing purposes as well as for the safe use of cameras and equipment.
TMIX101-FC00 Audiovisual Techniques – Sound
Audiovisual Techniques – Sound
3 Credits
The main objective of this course is to present students to sound as a physical phenomenon and to sound equipment. It also introduces the students to the recording field, studio recording, sound processing, acoustic treatment, microphone placement, and basic mixing techniques.
MUSI201-FC00 Musical Initiation
Musical Initiation
3 Credits
The main objectives of this course are to introduce students to European music, world music, music for commercials, and film music to present an understanding of the emotional power of music and its role in supporting the motion picture.
THEA101-FP00 Theater Initiation
Theater Initiation
3 Credits
The objective of this course is to introduce students to the principles and techniques of acting while stressing the development of self-confidence and creative self-expression. Students get to explore and apply basic acting skills through exercises such as imagination, relaxation, concentration, improvisation, storytelling, voice and body, scene study, character analysis, etc.
HIST105-FC00 Insights on Art
Insights on Art
3 Credits
The objective of this course is to identify the key moments in the history of cinema, analyze films in their socio-political context and distinguish the different forms of cinematic narration by mastering research techniques and argumentation methods as well as learning about the codes of storytelling.
SCEN101-FC00 Film Analysis
Film Analysis
3 Credits
This course aims at giving students the tools and vocabulary to watch a film, deconstruct it and analyze it. In this course, students will learn about others’ cinematic work to build their world and language.
REAL101-FP20 Production I
Production I
3 Credits
The objective of this course is to master the tools of film and storytelling by learning the mechanisms of directing and implementing them in different practical projects that will ultimately lead to shooting a short film.
TMON101-FC00 Audiovisual Techniques: Editing
Audiovisual Techniques: Editing
3 Credits
The course aims at providing professional training in video editing and throughout four semesters. The first part aims at understanding the function of editing as an arrangement method and having the ability to detect the current stage of the editing in the long process of creating audiovisual works.
TMIX102-FP10 Sound Recording and Mixing Techniques I
Sound Recording and Mixing Techniques I
3 Credits
This course aims at helping students improve their acquired knowledge in sound through field recording, studio recording, sound editing, dubbing, sound synthesis (sampling), digital composition (MIDI protocol), digital tuning (auto-tuning), and mixing projects.
TIMG102-FP10 Shooting Techniques I
Shooting Techniques I
3 Credits
The course aims at introducing students to the theoretical notions of lighting and its importance in our daily life to its functioning in the world of cinematography.
SCEN102-FC10 Scenario I
Scenario I
3 Credits
This course aims at introducing students to the world of film writing. It explores the basic and formal aspects of story structure as well as the development of characters, the function of conflicts, the writing of scenes, and dialogue.
TMIX103-FP10 Sound Recording and Mixing Techniques II
Sound Recording and Mixing Techniques II
3 Credits
Through analyses of various audiovisual works, as well as a sound-focused production of short films and documentaries, students improve their mixing, and mastering techniques, that will allow them to create up-to-the-standards, and ready-for-broadcast audio tracks.
TMON102-FP10 Editing I
Editing I
3 Credits
This course aims to teach students the aesthetics and techniques of editing within the narrative context of fiction films, encompassing the classical and the post-classical eras, as well as using editing software.
TMON103-FP10 Editing II
Editing II
2 Credits
This course aims at learning the non-classical and the more experimental approaches in the editing of fiction and documentary films. One of its main objectives is to negate the rules of classical editing by rejecting the linear and chronological connections, thus endorsing bolder and more radical non-linear links.
ANIM104-FP00 Animation I
Animation I
2 Credits
This course aims at teaching the principles of design and animation used in opening sequences, channel branding, and other design aspects of film and video production. Students will learn to use typography, layout, composition, rhythm to create visually enticing pieces. They will hone their motion skills through the application of the principles of animation to enhance the flow of their projects.
SCEN103-FC10 Scenario II
Scenario II
3 Credits
This course aims at introducing students to adaptation techniques by focusing primarily on the challenges of adapting a literary work into a film. In its second part, this course aims at introducing students to the skills of professional television writing. They will also be able to criticize and evaluate such works.
TIMG103-FP10 Shooting Techniques II
Shooting Techniques II
3 Credits
The course allows students to go to the studio or "on-site" and put image theory into practice. At the end of the course, students should be able to interpret into lighting, a story, a state of mind, a season, a location, etc. by executing a three-minute silent film.
ANIM108-FP00 Comics and Storyboard
Comics and Storyboard
2 Credits
The objective of the course is to enable the students to draw their movie scripts by visualizing their different frames and scenes. Learning to draw basic figures and action elements will provide them with tools to enhance actor and camera movements while keeping track of the filming pace.
REAL102-FP10 Production II
Production II
3 Credits
This course aims to give students the ability to work on an interview, a report, a TV commercial, and to direct a multi-cam show. At the end of the course, students will have the ability to write, research, and direct for TV.
SCEN104-FP10 Scenario III
Scenario III
3 Credits
The objective of this course is to explore the aspects of a screenplay by deeply analyzing and dissecting some of them. This course gives students the chance to create realistic characters, plots, scenes, and complete a short screenplay that will eventually become their final film project.
TMIX104-FP10 Sound Recording and Mixing Techniques III
Sound Recording and Mixing Techniques III
3 Credits
The main objectives of this course are to help students conceive and create full Sound-Design-based audio tracks for animated films, live-action films, commercials, trailers, documentaries, and video games through field recordings or sound libraries.
TMON104-FP10 Editing III
Editing III
3 Credits
The objective of this course is to focus on the more advanced techniques of the editing software, after having mastered its usage, producing a more practical and responsible manipulation of the moving images.
REAL103-FP10 Production III
Production III
3 Credits
The objective of this course is to introduce Documentary film making to students. It offers knowledge on the history, origin, and modern-day documentaries. At the end of this course, students will be able to identify documentary genres and modes, as well as write their documentary and direct it.
TIMG104-FP10 Shooting Techniques III
Shooting Techniques III
3 Credits
This course aims at giving a balance between image theory and practice. This course is a blend of collective and individual work provided during the preparation, execution, finishing, and analysis periods. It includes technical and artistic courses applied to the filming of self-exercises to create the image.
PROD101-FP00 Production
3 Credits
The objective of this course is to introduce all the aspects of media, film and TV production and post-production. It offers an overview of the functionality of those three realms, giving the students a closer look at the process and job descriptions. Students will learn how production functions, how to budget, and where they belong as professionals.
ANIM109-FP10 Animation II
Animation II
3 Credits
This course builds on the skills acquired in Animation I. Students work on motion design projects they might encounter in their professional lives while learning the technical and concept building skills required to execute them. Students will also strengthen their visual effects knowledge by using techniques such as color matching, rotoscoping, tracking, and color keying.
FILM101-FM10 Graduation Film/Final project
Graduation Film/Final project
3 Credits
The objective of this course is to help students convert their screenplays from paper into a visual medium. To deliver their short films in the best way possible, students will have references and guidance throughout the process. Alongside the short film, students have to deliver a file, including all supporting documents relevant to the film.