Antonine University (UA) hosted “Unlock Your Creativity: Experience Design and Innovation,” an inspiring seminar that brought together students, professionals, and industry leaders to explore the evolving landscape of creativity and technology. Organized by the Center for Career Development (CCD) in collaboration with the Faculty of Engineering and Technology, the event featured Eng. Walid Nohra, a UA alumnus and an internationally recognized expert in advanced technologies, experience design, immersive journeys, and digital transformation. Guided by the vision of Daniele Zambelli, Founder and President of Simmetrico, the seminar examined the roles of AI, storytelling, and interactive design in shaping the future of various industries.

Eng. Nohra shared insights on how artificial intelligence is revolutionizing content creation and interactive solutions, redefining the creative industry. He emphasized the importance of experience design, demonstrating how narrative-driven approaches enhance engagement and audience interaction. By showcasing international projects in exhibition design, museums, and smart environments, he illustrated how the fusion of technology and storytelling creates immersive and emotionally resonant experiences.

The seminar also highlighted the power of cross-disciplinary collaboration, showing how architects, designers, and technologists work together to deliver groundbreaking projects. Eng. Nohra stressed the importance of adaptability in a rapidly evolving job market and underscored the need to bridge academia and industry from the earliest stages of education.

By offering a glimpse into real-world applications of innovation and digital transformation, “Unlock Your Creativity” reaffirmed UA’s commitment to equipping students with the skills and knowledge necessary to thrive in today’s competitive industries.