Master of Business Administration – General Management (MBA) | Antonine University


Master of Business Administration – General Management (MBA)


  • 36Credits
  • 2Duration of the program
  • $130Price
Official Name of the Program Master of Business Administration - General Management (MBA)
Official Degree Level Master of Business Administration (MBA) for non-Business Students
Price/Credit $130
Campuses Availability Hadat–Baabda; Nabi Ayla–Zahlé

Program Objectives

The MBA at the Antonine University (UA) gives you a more balanced curriculum than other programs in the region. The new curriculum incorporates courses that aim at building some of the people's leadership skills alongside the business ones.

We have been working on an innovative practical program alongside major business leaders in the country and the region. New students go through a comprehensive four-hour leadership simulation. You have then evaluated a range of leadership skills, including many of the soft skills or people skills. Upon completion of the assessment, you are given face-to-face feedback on your performance. Then you will kick start your MBA program with a highly interactive workshop on Leadership Effectiveness and Development. You then participate in a series of leadership courses and workshops that augment the MBA curriculum and focus on peoples' skills areas throughout the two-year program.

The MBA at UA strives to produce more well-rounded business leaders, the kind of leadership that organizations in Lebanon and the region will need in the future.


The Antonine University (UA) admits new students into the MBA program in the fall and spring semesters. Candidates have to sit for the MBA Entrance Exam unless they have a GMAT score over 500. Remedial courses may be offered to students who do not pass the MBA Entrance Exam or who do not meet the GMAT requirement.

Candidates must provide the following documents:

  • A letter of intent.
  • Two recommendation letters.
  • Curriculum Vitae (CV).
  • Certified Transcripts of their Bachelor Degree.


Teaching Methods

The Antonine School of Business (ASB) at UA has adopted the Case Method Teaching Approach throughout its re-designed MBA program. The Harvard School of Business developed case Method Teaching where the main goal is to immerse students into realistic business situations. Cases provide the reality of managerial decision making, which includes incomplete information, time constraints, and conflicting goals, as you learn how to analyze business situations.

The case method packs more experience into each hour of learning than any other instructional approach. It stimulates your thinking and encourages class discussions. It is the most practical way to learn managerial skills and it’s very exciting.

Practical Learning will define every aspect of your learning experience at UA. The entire MBA program focuses on real-world cases. You will be engaged in, energized by, and challenged by class discussions of dozens of cases. You will discover, articulate, and develop critical insights not through regular lectures but through case method learning, where instructors act as moderators and leaders of the process.

Experiential Learning will guide you in the connection between theory and practice. Testing the skills and knowledge you've gained in a realistic setting will stretch and prepare you for the real world of business and business leadership.

Evaluation Process

The modules and courses in the MBA program refer to an evaluative device, which allows the students to progress at their own pace. The courses are based on evaluations organized continuously throughout the semesters. The tests give students the possibility to reframe their evolution and adjust their academic performance according to the results obtained.

In addition, most courses include cases, projects, and research to be prepared individually or through groups. Thus, students are also evaluated based on papers, case write-ups, and group projects. The majority of courses utilize traditional final exams as well. The final exam, considered as the comprehensive evaluation exam concluding the apprenticeships, takes place at the end of each academic semester. The Secretariat coordinates exam dates and distributes the final exam schedule before the start of the semester.

Program Learning Outcomes (PLOs)

Upon completion of the Master in Business Administration for non-business students, graduates will be able to:

  • Employ analytical skills and knowledge to become effective decision-makers
  • Develop Intra and interpersonal skills to become active and ethical social communicators
  • Demonstrate leadership skills appropriate for the local and regional market
  • Define innovative business development approaches and strategies by gathering, analyzing, and synthesizing relevant data and information
  • Evaluate business knowledge and integrate managerial techniques to formulate effective solutions in the different functional areas of a firm
  • Apply business concepts in the analysis of real-world business situations


Job Prospects

There is no one career trajectory when it comes to MBA graduates. MBA graduates can work in a number of fields – from health care to technology, financial services to government. Potential career paths and job opportunities for MBA graduates are as follows:

  • Management Consultant.
  • Marketing Manager.
  • Investment Banker.
  • Business Operations Manager.
  • Financial Advisor.
  • Financial Manager.
  • Health Services Manager.
  • Sales Manager.
  • Human Resources Manager.
  • Entrepreneur.


Program Structure

Core Courses

Code Course Credits
STAT 800-EC00 Business Statistics and Data Analysis
Business Statistics and Data Analysis
STAT 800-EC00
3 Credits
The objectives of this fundamental course are to teach the student to decipher and critically examine the information presented to the students daily through polls, surveys, scientific studies, and more. Through real-life situations and simple exercises, students will learn to be critical consumers of information and to make better business decisions.
ACCT 801-EC00 Managerial Accounting
Managerial Accounting
ACCT 801-EC00
3 Credits
Recognizing that accounting is the primary channel for communicating information about the economics of a business, this course provides a broad view of how accounting contributes to an organization. To evaluate business strategies and outcomes, students must understand the many ways that firms account for, control, and manage costs. Students will explore alternative costing methods and learn how to use the resulting cost information for decision-making, planning, and performance measurement.
MRKT 810-ECOO Marketing Strategy
Marketing Strategy
3 Credits
The objectives of this course are to demonstrate the role of marketing in the company, to explore the relationship of marketing to other functions, and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. The course concentrates on marketing decision-making, rather than a mere description of marketing phenomena.
FINA 801-EC00 Managerial Finance
Managerial Finance
FINA 801-EC00
3 Credits
This course examines the role of finance in supporting the functional areas of a firm and fosters an understanding of how financial decisions themselves can create value. This course covers the foundations of finance with an emphasis on applications that are vital for corporate managers. Students will examine many of the major financial decisions made by corporate managers, both within the firm and in their interactions with investors. Essential in most of these decisions is the process of valuation, which will be an important emphasis of the course. Topics include criteria for making investment decisions, valuation of financial assets and liabilities, relationships between risk and return, capital structure choice, payout policy, the use and valuation of derivative securities, and risk management.
MGMT 805-EC00 Technology and Operations Management
Technology and Operations Management
MGMT 805-EC00
3 Credits
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Students will learn about the problems and issues confronting operations managers and gain language, conceptual models, and analytical techniques that are broadly applicable in confronting such problems.
MGMT 850-EC00 Leadership and Decision Making
Leadership and Decision Making
MGMT 850-EC00
3 Credits
In this course, students learn about the complex responsibilities facing business leaders today. Through cases about difficult managerial decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems leaders can use to promote responsible conduct by companies and their employees, and shows how personal values can play a critical role in effective leadership. To become an effective manager and a strong leader, students need to solve practical problems every day. From coaching an employee or negotiating with a boss, the role calls upon empathy, resilience, and a sense of purpose. To succeed in leadership, students must complement the development of their practical skills with inward reflection and an investment in personal growth. Each week concludes with a summary of key points and action items that allow students to put the ideas they learn directly into practice.
MGMT 851-EC00 Strategic Leadership and Organizational Behavior
Strategic Leadership and Organizational Behavior
MGMT 851-EC00
3 Credits
This course focuses on how managers become effective leaders by addressing the human side of enterprise. This course helps you cultivate mindsets and build skills to understand how organizations and their members affect each other. Students will learn frameworks for diagnosing and resolving problems in organizational settings. The course relates theory and research to organizational problems by reviewing basic concepts such as individual motivation and behavior, decision-making, interpersonal communication and influence, small group behavior, and dyadic, individual, and inter-group conflict and cooperation.
MGMT 890-EC00 Entrepreneurship
MGMT 890-EC00
3 Credits
This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their approaches, guidelines, and skills for being entrepreneurial managers. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 students. The course is divided to two parts: In the first part, teams will research, craft, and morph their idea into a viable business concept, and in the second part, they will further refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the semester, teams will present their plan to a panel of experts and potential investors to simulate the funding process. The teaching method is primarily learning by doing (LBD) through a structured process and supported by relevant lectures. Learning is further enhanced through meetings with the instructor, coaching by experienced mentors, and review by peers. Field research, as well as prototype product development, are integral to the course.
Elective Courses

Code Course Credits
ECON 803-EC00 Managerial Economics
Managerial Economics
ECON 803-EC00
3 Credits
This course introduces tools for studying the economic environment of business to help managers understand the implications for their companies. This course’s objective is to give students insight into how markets function. The decisions made by individual managers and consumers generate the fundamentals of market supply and demand, governing the prices and quantities sold in all economic transactions. As a manager seeking to maximize firm value and achieve goals, understanding the market(s) is crucial.
MGMT 845-EC00 Organizational Structure and Strategy
Organizational Structure and Strategy
MGMT 845-EC00
3 Credits
The objective of this course is to help students develop skills for formulating strategy, provides them with an understanding of a firm's operative environment, and teaches them how to sustain a competitive advantage. It also teaches the students how to generate superior value for customers by designing the optimum configuration of the product mix and performing functional activities and how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
FINA 830-EC00 Corporate Finance
Corporate Finance
FINA 830-EC00
3 Credits
This course builds on the foundation developed in Managerial Finance, focusing on three sets of managerial decisions: How to evaluate complex investments, how to set and execute financial policies within a firm, and how to integrate the many financial decisions faced by firms.
MGMT 825-ECOO Management of Innovation
Management of Innovation
3 Credits
The objective of this course is to help students understand why sound decisions by great managers can lead firms to fail when confronting disruptive technological change and prescribe solutions for students to understand and harness the laws of disruptive technology.
MRKT 815-EC00 Product Management
Product Management
MRKT 815-EC00
3 Credits
The objective of this course revolves around the marketing of products and services: collecting and synthesizing information, forecasting changes in competition and market conditions, revising market strategies, and adapting decisions such as price and communications to changing market conditions. The differences in this course are: (1) its hands-on approach, (2) the focus on decision-making, (3) the attempt to simulate what the product manager’s job is actually like.
Field Project

Code Course Credits
MGMT 898-EC00 Field Project - Thesis in Business
Field Project - Thesis in Business
MGMT 898-EC00
3 Credits
The Field Project/Thesis in Business requires students to develop a new product or service concept or substantially improve an existing product or service for local organizations in Lebanon. Extensive primary and secondary research is necessary. Students must work closely with local companies and be immersed in the organization to a certain extent to effectively produce a new product, a service, or improve an existing product or service for the organization.