The objective of this course is to examine the behavior of individuals (consumers and producers) in different market structures: pure competition market, monopoly, oligopoly, and monopolistic competition. It studies as well the case of externalities and explains how firms in a perfectly competitive market behave differently in the short run and the long run. It shows the different price discrimination policies applied by monopoly and the public policies that can limit the inefficiency of the monopolistic market. In this course, students will study the different strategies that oligopolistic firms undertake to maximize their profit and have a discussion on how externalities can make competitive markets inefficient. The course relies on classroom discussion, participation, case analysis, and problem-solving.

This course is designed to help business students understand some of the greatest challenges that organizations face today – the effective and efficient methods for implementing strategies in organizations. It is imperative that students understand what strategic management deals with, in order to help them understand management strategies that will fit organizational goals. They will also be able to understand and use various organizational principles.

This course introduces Business students to a clear, complete, and systematic scientific research approach from a methodological and epistemological point of view. It explains how to formulate a research question and how to build and elaborate on the theoretical framework of the project. Also, it discusses the main methodologies of data collection and the different techniques for analyzing the results. Finally, it introduces the student to the best techniques for structuring and communicating the results of the research.

The objective of this course is to enable students to deepen their knowledge and understanding of the empirical and theoretical issues involved in analyzing the economic situation. The advanced concepts of macroeconomic theory will be presented in this course, especially those related to an open economy and the differences that the economic policy can have between the short run and the long run. The aggregate demand, IS-LM model, Mundell-Fleming model with exchange rate regimes, aggregate supply, and short-run tradeoff between inflation and unemployment will be discussed in details in this course.

The course provides a solid background in Lebanese commercial law, civil law, code of civil procedures, labor law, and taxation law. Topics include the courts' system, contracts, property sales, commercial instruments, partnerships, corporations, commercial representation, franchise contracts, banking operations, labor law, and social security provisions. The course also covers the main rules governing the Lebanese income tax legislation.

This course will explore key theoretical models in change and shift management. It will take a closer look at change management and the need to understand the important aspects of dealing with change. This course will give students a global outlook on management practices and strategies, preparing them to work both locally and internationally. Today's organizations are facing challenges in shifting from traditional management practices to modern management systems at both the local and international levels.

This course allows students to grasp the concepts and importance of Search Engine Optimization (SEO) dynamics. The student will be able to comprehend the practical implications of SEO on websites, social media content, and digital ads, helping them increase their competitive advantage in awareness of products and services. Students will receive a foundation understanding of Pay Per Click (PPC), an internet advertising model. They will also learn how to read SEO analytics and use them in the marketplace.

This course brings together major elements of social media by allowing the student to generate social media strategies for business. They will also be proficient in creating social media content strategy, which includes visual content and media text. Also, they will acquire the appropriate skills to synchronize between various platforms to deliver the right strategy for the right business.

This course teaches students how to conduct and understand a full market analysis for a product or service. It focuses on understanding the product and service value within their target market. Students will learn how to integrate their marketing strategy digitally and place within the overall marketing plan. They will learn all concepts in implementing a digital marketing strategy.

Students will learn how to create a digital marketing plan, through which they will understand the various channels that can be used to reach their potential market. Students will be able to evaluate digital strategy guidelines by using content for SEO. This course gives students the tools to define their budget and examine the various data to analyze their digital marketing plan. Furthermore, on completion of this course, students will be able to use all the elements of the digital marketing mix and implement their marketing plan accordingly.