Master of Business Administration – Marketing and International Management | Antonine University


Master of Business Administration – Marketing and International Management

English, French

  • 36Credits
  • 2Duration of the program
  • $130Price
Official Name of the Program Master of Business Administration – Marketing and International Management
Official Degree Level Master in Business Administration – Marketing and Management
Campuses Availability Hadat–Baabda; Nabi Ayla–Zahlé; Mejdlaya–Zgharta

Program Objectives

The Master of Business Administration with a concentration in Marketing and International Management provides students with a training of excellence through cutting-edge learning of international management and marketing. This program provides students with in-depth skills that allow them to fully master the techniques and tools needed to manage different functions of marketing and the management of all managerial operations within companies and at the international level. Students will have the opportunity to experiment with practical social media marketing techniques in a global era. By applying marketing theory to practice, learners will be able to design customer personas, thus ensuring good customer satisfaction and assuming advanced corporate management responsibilities, specifically in the processes related to the production, promotion, and distribution of goods and services.


Students eligible for this program are those who have successfully completed their undergraduate academic program in Business Administration (i.e. holders of a Bachelor’s degree) and wish to pursue their graduate studies in one of the concentrations offered in the framework of this advanced Master’s degree program.

Teaching Methods

The teaching methods of the different modules and courses at the Antonine School of Business (ASB) are based on a curricular perspective, mainly targeting knowledge building as well as competency and skill development. The teaching methodologies give precedence to the course content and are not restricted to a specific and sole teaching pattern notwithstanding the adoption of a learning environment promoting a social constructivist approach.

The faculty members are keen on the process of transmission and acquisition of the course contents. Moreover, the knowledge construction process systematically takes precedence over all other aspects. The epistemological position of instructors takes into account the diverse economic and social backgrounds of learners. In this perspective, the construction of learners' knowledge again takes precedence over other types of teaching and learning methodologies.

Evaluation Process

The assessment system of the course modules at the ABS allows students to progress at their own pace without disregarding, at the same time, the overall learning progress of the group of learners in the same pedagogical structure. The assessment modalities are centered around 3 main categories: diagnostic, formative, and summative. The learning assessment is mainly carried out via written tests conducted continuously throughout the academic semester. The partial examination gives the students the opportunity to redefine their progress and adjust their academic performance according to the results obtained.

Courses include projects and research work prepared individually or in groups. Oral presentation and communication skills come to the fore very often and take precedence over other assessment modalities in a number of practical teaching units.

The evaluation process ends with the summative assessment, where students take the final examination for each subject at the end of each academic semester.

Program Learning Outcomes (PLOs)

Upon completion of the Master of Business Administration – Marketing and International Management concentration, graduates will be able to:

  • select strategic decisions for business development;
  • elaborate strategic plans for enterprises, organizations, and firms;
  • recognize the impact of organizational culture on business performance;
  • conduct research based on qualitative and quantitative techniques;
  • employ global tools and techniques to advanced marketing management;
  • develop management and marketing strategies aiming at entering global markets.
Job Prospects

The jobs targeted by this program comprise the following management responsibilities and functions:

  • corporate management;
  • marketing management;
  • business and strategic planning;
  • sales management;
  • communication management;
  • management consultancy.

Program Structure

Common Courses

Code Course Credits
ECON 202-EC00 Advanced Microeconomics and Quantitative Techniques
Advanced Microeconomics and Quantitative Techniques
ECON 202-EC00
3 Credits

The objective of this course is to examine the behavior of individuals (consumers and producers) in different market structures: pure competition market, monopoly, oligopoly, and monopolistic competition. It studies as well the case of externalities and explains how firms in a perfectly competitive market behave differently in the short run and the long run. It shows the different price discrimination policies applied by monopoly and the public policies that can limit the inefficiency of the monopolistic market. In this course, students will study the different strategies that oligopolistic firms undertake to maximize their profit and have a discussion on how externalities can make competitive markets inefficient. The course relies on classroom discussion, participation, case analysis, and problem-solving.

MGMT 202-EC00 Decision Making for Business and Strategic Choices
Decision Making for Business and Strategic Choices
MGMT 202-EC00
3 Credits

This course is designed to help business students understand some of the greatest challenges that organizations face today – the effective and efficient methods for implementing strategies in organizations. It is imperative that students understand what strategic management deals with, in order to help them understand management strategies that will fit organizational goals. They will also be able to understand and use various organizational principles.

MRCH 201-EC00 Research Methods in Business
Research Methods in Business
MRCH 201-EC00
3 Credits

This course introduces Business students to a clear, complete, and systematic scientific research approach from a methodological and epistemological point of view. It explains how to formulate a research question and how to build and elaborate on the theoretical framework of the project. Also, it discusses the main methodologies of data collection and the different techniques for analyzing the results. Finally, it introduces the student to the best techniques for structuring and communicating the results of the research.

ECON 203-EC00 Advanced Macroeconomics
Advanced Macroeconomics
ECON 203-EC00
3 Credits

The objective of this course is to enable students to deepen their knowledge and understanding of the empirical and theoretical issues involved in analyzing the economic situation. The advanced concepts of macroeconomic theory will be presented in this course, especially those related to an open economy and the differences that the economic policy can have between the short run and the long run. The aggregate demand, IS-LM model, Mundell-Fleming model with exchange rate regimes, aggregate supply, and short-run tradeoff between inflation and unemployment will be discussed in details in this course.

ECON 201-EC00 Legal Environment and Tax Regulations
Legal Environment and Tax Regulations
ECON 201-EC00
3 Credits

The course provides a solid background in Lebanese commercial law, civil law, code of civil procedures, labor law, and taxation law. Topics include the courts' system, contracts, property sales, commercial instruments, partnerships, corporations, commercial representation, franchise contracts, banking operations, labor law, and social security provisions. The course also covers the main rules governing the Lebanese income tax legislation.

MGMT 213-EC00 Organizational Change and Global Strategy
Organizational Change and Global Strategy
MGMT 213-EC00
3 Credits

This course will explore key theoretical models in change and shift management. It will take a closer look at change management and the need to understand the important aspects of dealing with change. This course will give students a global outlook on management practices and strategies, preparing them to work both locally and internationally. Today's organizations are facing challenges in shifting from traditional management practices to modern management systems at both the local and international levels.

Major Courses

Code Course Credits
MRKT 204-EC10 Business Development
Business Development
MRKT 204-EC10
3 Credits

This course gives the students the ability to explore new approaches to developing businesses. Students will learn why businesses must constantly examine new trends in the global environment to develop or enhance services and products. Students will be able to set out, implement, and integrate innovative approaches and directions, and to explain the increasing importance of the clients’ values into new business development. This course will prepare them to become entrepreneurial leaders with capabilities to act on opportunities, needs, and challenges, and to develop businesses and innovations in a global and changing business context. The students will learn about innovation, creativity, networking, and business growth from an international perspective.

MRKT 202-EC00 Internationalization Trend and Leadership
Internationalization Trend and Leadership
MRKT 202-EC00
3 Credits

This course covers up-to-date business and leadership trends. It also covers leadership topics, including the global and cultural context in leadership, change leadership, the significance of leadership, and their development. The course also focuses on current global trends, ecosystems, tech trends, SMEs, and e-commerce. Students will examine the distinguishing elements of the new era in leadership research and practice it through cases, simulations, and extensive reading.

MRKT 209-EC00 Brand Management
Brand Management
MRKT 209-EC00
3 Credits

Brands are intangible assets, and to nurture and build a strong brand, organizations should expect important challenges. Recently, branding has evolved, and today many organizations, individuals, cities, or nations dedicate specific strategies to manage their brands. Brand management helps organizations to maintain and increase their market shares by providing a platform for the communication of competitive services and activities. This course addresses organizational decisions related to giving a name to their products. It covers marketing theories and practices that improve the performance of labeled products and shape their reputation.

Senior Project

Code Course Credits
MGMT 501-EM10 Senior Project